西元 2025 年小編行事曆

2025年 小編行事曆

如果你是社群規劃師、社群小編、行銷企劃、部落客、寫手、文案人或是中小企業主，一定要將這篇小編行事曆收藏在書籤裡。當你規劃今年的社群或行銷活動時，運用此年度行事曆，可以提前準備行銷活動或是貼文話題，才不會時間快到了手忙腳亂。

舉例來說，接下來即將迎接農曆新年，如果你可以事先規劃新年話題，例如回家過年、春酒尾牙、新希望、年終獎金、計劃、小目標、奮鬥、年味、家、年貨、春運、歸途、旅途、返鄉、鼠年、紅包、聚會、催婚、團圓、應付親戚等，再適時置入你經營的品牌或產品，就有可能讓粉絲看到內容即時又有梗而轉發或分享，讓內容行銷的效果順風而行。

藍眼科技社群行銷團隊已經將 2025 年 1-12 月的思考方向與話題重點、星座話題、節慶議題都列好了，其中也包括2025年重要的國定假日時間、節氣、台灣美食旅遊或民生消費活動，按照月份排列，無論是跟風或創造議題都非常好用。這份行事曆非常珍貴，你一定要趕快存下來。

2025年借勢行銷日曆

• 一月
• 二月
• 三月
• 四月
• 五月
• 六月
• 七月
• 八月
• 九月
• 十月
• 十一月
• 十二月

Important Dates

1/1 Wed

  New Year's Day

1/4 Sat

World Braille Day

Raises awareness of Braille and the rights of visually impaired individuals.

1/5 Sun

  Minor Cold

Minor Cold is an important solar term in the Chinese lunar calendar, marking the change of seasons.

1/6 Mon

Laba Festival

Lunar December 8th. The most well-known custom on this day is drinking Laba porridge, made from various grains and beans, symbolizing harvest and good fortune. Additionally, the Laba Festival is related to Buddhism, regarded as the day when Buddha attained enlightenment. Therefore, Buddhist temples often distribute Laba porridge to believers on this day. The festival originated from ancestor worship and prayers for a good harvest, gradually integrating Buddhist culture over time.

1/11 Sat

International Thank You Day

Encourages people to express gratitude and appreciation to others on this day.

1/14 Tue

Diary Day

Spend New Year's Eve together as a couple! Make New Year's wishes under the fireworks! A few days later, on January 14th, don't forget "Diary Day"! Take this opportunity to exchange diaries that can record a whole year of love stories, symbolizing that the two will walk hand in hand through the coming year and create more wonderful memories.

1/16 Thu

World Religion Day

Promotes dialogue and understanding among different religions to encourage peaceful coexistence.

1/20 Mon

  Major Cold

Major Cold is an important solar term in the Chinese lunar calendar, marking the change of seasons.

1/21 Tue

International Hug Day

Encourages everyone to give each other hugs on this day to spread love and care.

1/24 Fri

International Day of Education

Raises awareness of the importance of education for social development and promotes educational accessibility.

1/26 Sun

International Customs Day

1/26 Sun

World Leprosy Day

The last Sunday of January. This day aims to raise awareness about leprosy and eliminate discrimination against people affected by leprosy. It was initiated in 1954 by French philanthropist Raoul Follereau and is widely commemorated worldwide.

1/28 Tue

Chinese New Year’s Eve

1/29 Wed

  Spring Festival

Lunar New Year’s Day. Sweeping is forbidden to avoid sweeping away luck and wealth.

1/30 Thu

Second Day of the Lunar New Year

Married daughters return to their parental home, accompanied by their husbands.

1/31 Fri

Third Day of the Lunar New Year

"Red Dog Day," also known as "Chi Kou." In legends, the Red Dog is the God of Blazing Wrath, believed to bring misfortune.

Thinking Directions and Key Topics

New Year's Day, year-end party, new hopes, year-end bonus, plans, small goals, striving, snow, New Year atmosphere, home, return date, New Year shopping, Spring Festival travel rush, journey home, trip, returning home

Horoscope Topics

Capricorn 12/22-1/19

Aquarius 1/20-2/18

Festival Topics

Year-end party, New Year's Day, Lunar New Year, winter vacation

Solar Terms

1/5

Minor Cold

The weather gradually turns cold but is not the coldest yet.

1/20

Major Cold

The coldest period of the year, extremely chilly.

National Holidays and Long Weekends

1/25-2/2

Lunar New Year (9 days)

Important Exams

1/18－1/20

General Scholastic Ability Test (GSAT)

Taiwan Food and Tourism

Hot spring bathing, strawberry picking, snow viewing at Hehuanshan, sunrise at Alishan, hot pot dining, biennial butterfly watching

Daily Consumption

New Year goods, cleaning, decorations, home cleaning, gift boxes, New Year resolutions, planners, warm clothing, winter camps, international book fair

Important Dates

2/1 Sat

Fourth Day of the Lunar New Year

God-Welcoming Day, mainly to welcome deities returning from the heavens, praying for a smooth and peaceful year.

2/2 Sun

Candlemas

A Christian holiday commemorating the presentation of Jesus at the Temple.

2/2 Sun

Fifth Day of the Lunar New Year

"Po Wu Day," as many New Year taboos can be broken after this day. A key custom is "sending poverty away" by thoroughly cleaning the house to drive away misfortune. The fifth day is also the birthday of the God of Wealth, making it an auspicious day for businesses to reopen.

2/2 Sun

Groundhog Day

A North American traditional holiday where groundhog behavior is observed to predict the arrival of spring.

2/2 Sun

World Wetlands Day

Raises awareness of the importance of wetland ecosystems and their protection.

2/3 Mon

Sixth Day of the Lunar New Year

According to the Song dynasty's "Comprehensive Records of Seasonal Times," this day is for "sending away poverty." It is also the day for fertilizing, symbolizing the start of spring plowing for farmers.

2/3 Mon

  Beginning of Spring

The start of spring, when all things revive and the weather warms up.

2/4 Tue

World Cancer Day

Launched by the Union for International Cancer Control (UICC) in 2000, this day aims to raise global awareness of cancer and promote prevention, early detection, and treatment. Events are held worldwide to encourage public attention to cancer prevention, support cancer patients and their families, and boost international efforts in the fight against cancer.

2/4 Tue

Seventh Day of the Lunar New Year

"Renri" (Human Day), also called "Seven Yuan." According to the "Divination Book," Heaven created beings in order: first chickens, second dogs, third pigs, fourth sheep, fifth cows, sixth horses, and seventh humans. A sunny day indicates good health, while rain suggests illness. Avoid major activities and long trips.

2/6 Thu

Ninth Day of the Lunar New Year

"Heavenly Emperor’s Birthday," also known as "Tiangong Sheng." People hold ceremonies starting at midnight to celebrate, accompanied by firecrackers. Devotees visit temples to pray for favorable weather and good health.

2/7 Fri

Tenth Day of the Lunar New Year

The day after the Heavenly Emperor’s Birthday. Families enjoy leftover offerings, hence the saying "Feast on the Tenth Day."

2/12 Wed

  Lantern Festival

Lunar January 15th. Also known as the Lantern Festival, it marks the end of the Lunar New Year. People enjoy lantern displays and eat glutinous rice balls, celebrating family reunion and happiness.

2/14 Fri

  Valentine's Day

2/18 Tue

  Rain Water

Rainfall increases, and crops enter their growing season.

2/28 Fri

Peace Memorial Day

Thinking Directions and Key Topics

New Year's Eve, reunion, New Year, red envelopes, going home for the New Year, dealing with relatives, gatherings, blind dates, marriage pressure, New Year atmosphere, spring, New Year visits, bidding farewell to the old and welcoming the new, Lantern Festival, lanterns, 228 Peace Memorial Day holiday, home, family, love, loved ones, cherry blossom season, flower viewing

Horoscope Topics

Aquarius 1/20-2/18

Pisces 2/19-3/20

Festival Topics

Lantern Festival, Valentine's Day, 228 Peace Memorial Day

Solar Terms

2/3

Beginning of Spring

The start of spring, everything revives.

2/18

Rain Water

Rainfall increases, and the land starts to moisten.

National Holidays and Long Weekends

2/28-3/2

Peace Memorial Day (3 days)

Make-up Work Days

2/8

Make-up workday for flexible Chinese New Year holiday

Taiwan Food and Tourism

Lunar New Year activities, Lantern Festival events in various counties and cities, Yanshui Beehive Fireworks Festival, Yuejin Lantern Festival, Bombing of Master Han Dan, cherry blossom viewing

Daily Consumption

Winter vacation, Valentine's Day, spring makeup, early spring fashion, game expo, book fair

Important Dates

3/1 Sat

Dragon Heads-raising Day

Lunar February 2nd. Also known as "Dragon Head Festival" or "Spring Dragon Festival," symbolizing the awakening of spring and the start of farming. Traditions include haircuts and eating dragon-themed foods for good luck.

3/1 Sat

World Music Therapy Day

Raise awareness of music therapy and promote mental health.

3/1 Sat

International Seal Day

Focus on seal conservation and oppose seal hunting activities.

3/3 Mon

World Hearing Day

3/5 Wed

  Awakening of Insects

The first spring thunder awakens hibernating insects, and everything grows.

3/6 Thu

World Glaucoma Day

Increase awareness of glaucoma and promote early diagnosis and treatment.

3/8 Sat

International Women's Day/Girls' Day/Queen's Day/Goddess Day

3/12 Wed

Arbor Day

3/14 Fri

White Day

Originating from Japan, 'White Day' is when boys return gifts to girls who gave them chocolates or presents on Valentine's Day (2/14) to express gratitude. Of course, many couples are born on this day, but singles walking down the street shouldn't be jealous of all the public displays of affection!

3/14 Fri

International Police Day

3/14 Fri

Albert Einstein's Birthday

3/14 Fri

Pi Day

Named after the mathematical constant 'π' (3.14), celebrating math and science. There is also a tradition of eating pies due to the similar pronunciation.

3/15 Sat

World Sleep Day

3/15 Sat

World Consumer Rights Day

3/17 Mon

International Maritime Day

3/18 Tue

Global Recycling Day

Promote resource recycling and protect the Earth's environment.

3/20 Thu

  Spring Equinox

Day and night are of equal length, with mild weather, making it the best time for spring plowing.

3/20 Thu

World Oral Health Day

Raise awareness of oral health and prevent oral diseases.

3/20 Thu

International Day of Happiness

Established by the United Nations to promote global awareness of happiness and sustainable development.

3/21 Fri

World Children's Song Day

3/21 Fri

World Down Syndrome Day

Increase awareness of Down syndrome and promote inclusion and support.

3/21 Fri

International Day for the Elimination of Racial Discrimination

3/21 Fri

International Day of Forests

3/22 Sat

World Water Day

3/23 Sun

World Meteorological Day

3/24 Mon

World Tuberculosis Day

Raise global awareness of tuberculosis and promote prevention and treatment efforts.

3/26 Wed

Make Up Your Own Holiday Day

Encourage people to create unique holidays they want to celebrate, no matter how whimsical.

3/29 Sat

Youth Day

3/30 Sun

Earth Hour

Global lights-out for one hour to call for energy conservation and raise awareness of climate change.

3/31 Mon

Easter

Thinking Directions and Key Topics

Spring, care, goddess, queen, love, nature, environment, aquatic ecology, rights

Horoscope Topics

Pisces 2/19-3/20

Aries 3/21-4/19

Festival Topics

International Women's Day, White Day, Mazu Pilgrimage

Solar Terms

3/5

Awakening of Insects

Spring thunder begins, and everything is full of life.

3/20

Spring Equinox

Day and night are equal, the climate is warm and pleasant.

National Holidays and Long Weekends

2/28-3/2

Peace Memorial Day (3 days)

Taiwan Food and Tourism

Yangmingshan Zhuzihu Calla Lily Festival, Yangmingshan Azalea Festival, Yilan Green Expo, Alishan Yoshino Cherry Blossom Festival, cotton tree flower viewing, Kaohsiung Megaport Festival, Kaohsiung Spring Arts Festival, Pingtung Dawu Mountain Coming-of-Age Ceremony, Tainan International Orchid Exhibition, Neimen Song Jiang Battle Array, Plum Season, Mazu Birthday Celebration preparation

Daily Consumption

Goddess Day, White Day, spring, spring fashion, whitening, department store Mother's Day pre-sale

Important Dates

4/1 Tue

  April Fool's Day

4/2 Wed

World Autism Awareness Day

Raise global awareness of autism spectrum disorders and promote early intervention and treatment.

4/4 Fri

Children's Day

4/4 Fri

  Qingming Festival (Tomb-Sweeping Day)

4/4 Fri

  Pure Brightness

Pure Brightness is an important solar term in the Chinese lunar calendar, marking the change of seasons.

4/6 Sun

International Day of Sport for Development and Peace

Emphasizes the role of sports in promoting peace and development.

4/7 Mon

World Health Day

4/9 Wed

Finnish Language Day

Commemorates Finnish poet Mikael Agricola and promotes Finnish language and culture.

4/14 Mon

Black Day

This day is for singles who didn’t receive gifts on February 14th or have no one to give to. It’s a chance to gather, encourage each other, and maybe spark love at parties! Some observe this day by fully immersing themselves in a 100% black-themed world—wearing black, eating black foods, and drinking bitter black coffee—to experience the unique romance of Black Day. In Korea, singles wear black and eat black bean noodles to symbolize enjoying life while being single.

4/19 Sat

  Grain Rain

The last solar term of spring, with rainfall beneficial for crop growth.

4/20 Sun

UN Chinese Language Day

4/21 Mon

World Creativity and Innovation Day

4/21 Mon

World Relaxation Day

4/22 Tue

World Law Day

4/22 Tue

Earth Day

4/23 Wed

World Book and Copyright Day

4/23 Wed

UN English Language Day

4/24 Thu

Asia-Africa Journalists Day

4/24 Thu

World Youth Anti-Colonialism Day

4/25 Fri

World Penguin Day

Raises awareness for penguin conservation and the impact of climate change on them.

4/25 Fri

World Malaria Day

Raises awareness about malaria prevention and treatment.

4/26 Sat

World Intellectual Property Day

4/27 Sun

World Design Day

Celebrates the role of design in improving quality of life.

4/30 Wed

International Jazz Day

4/30 Wed

International Spank-Out Day

4/30 Wed

Secretary's Day

The last Wednesday of April

Thinking Directions and Key Topics

Qingming Festival, Children's Day, travel, environmental protection, care, public welfare, remembrance, youth, students, reading, law

Horoscope Topics

Aries 3/21-4/19

Taurus 4/20-5/20

Festival Topics

April Fool's Day, Children's Day, Tomb-Sweeping Day, Easter, Earth Day

Solar Terms

4/4

Clear and Bright

Warm spring with blooming flowers, suitable for tomb-sweeping.

4/19

Grain Rain

The last solar term of spring, ideal for sowing.

National Holidays and Long Weekends

4/3-4/6

Children’s Day and Tomb-Sweeping Festival (4 days)

Important Exams

4/26-4/27

Unified Entrance Exam for Technical Colleges (UEET)

Taiwan Food and Tourism

Hakka Tung Blossom Festival, Crazy Mazu Pilgrimage, Kenting Spring Music Festival, Taitung Golden Needle Mountain Wild Lily Festival, Lanyu Flying Fish Festival, Liuying Milk Festival, Beitouyang Pingpu Night Festival, Namasia Peach Festival, Dapeng Bay International Sailing Festival, New Taipei Green Bamboo Shoot Season, Sanxia Plum Blossom Month

Daily Consumption

Children's Day, department store Mother's Day events (the second-largest beauty and skincare sale besides anniversary sales), spring computer expo, Earth Day, rainy season preparation

Important Dates

5/1 Thu

  Start of Income Tax Filing

5/1 Thu

  Labor Day

5/2 Fri

International Neuroblastoma Day

Raise awareness and attention for neuroblastoma (childhood cancer).

5/3 Sat

World Press Freedom Day

Raise awareness of press freedom and protect journalists' rights.

5/4 Sun

Star Wars Day

Due to the English pronunciation 'May the Fourth' sounding like the classic Star Wars line 'May the Force be with you,' fans celebrate this day for the Star Wars series.

5/4 Sun

Youth Day

Commemorate the May Fourth Movement and inspire youth to take social responsibility.

5/5 Mon

International Midwives Day

Appreciate midwives' contributions to maternal and infant health.

5/5 Mon

  Beginning of Summer

The start of summer, with rising temperatures and vigorous crop growth.

5/6 Tue

World Asthma Day

First Tuesday of May

5/8 Thu

World Red Cross and Red Crescent Day

5/10 Sat

World Migratory Bird Day

Second Saturday of May

5/11 Sun

  Mother's Day

Second Sunday of May.

5/12 Mon

International Nurses Day

5/14 Wed

Yellow and Rose Day

Besides Mother's Day in May, May 14 is also 'Yellow and Rose Day.'

5/15 Thu

International Day of Families

5/17 Sat

World Telecommunication and Information Society Day

5/17 Sat

International Day Against Homophobia

5/18 Sun

International Museum Day

5/20 Tue

  Grain Full

Grain Full is an important solar term in the Chinese lunar calendar, marking the change of seasons.

5/20 Tue

520 Confession Day

Because '520' sounds like 'I love you' in Mandarin, it has become a day to express love.

5/23 Fri

World Turtle Day

5/26 Mon

World Challenge to Human Physical Limits Day

5/29 Thu

International Day of United Nations Peacekeepers

Recognize the contributions of UN peacekeepers.

5/29 Thu

World Brain Tumor Day

Raise awareness of brain tumors and support patients and research.

5/31 Sat

World No Tobacco Day

Promote awareness of the health hazards of smoking and advocate for tobacco control.

5/31 Sat

  Dragon Boat Festival

Lunar May 5th. Customs include dragon boat racing, eating rice dumplings (zongzi), hanging wormwood, and commemorating the patriotic poet Qu Yuan.

Thinking Directions and Key Topics

Mother's Day, confession, maternal love, summer, family, exams, family, movies, travel

Horoscope Topics

Taurus 4/20-5/20

Gemini 5/21-6/21

Festival Topics

Labor Day, Mother's Day

Solar Terms

5/5

Beginning of Summer

The start of summer, temperatures gradually rise.

5/21

Grain Full

Rain increases, and crops start to ripen.

National Holidays and Long Weekends

5/30-6/1

Dragon Boat Festival (3 days)

Important Exams

5/17-5/18

Comprehensive Assessment Program for Junior High School Students (CAP)

Taiwan Food and Tourism

Tung Blossom Festival, Mother's Day dining, gift-giving, Penghu Fireworks Festival, Matsu Blue Tears, Fulong International Sand Sculpture Art Festival, Museum Day, Graduation Banquet, Hehuanshan Alpine Rhododendron, Donggang Tuna Festival, Koxinga Cultural Festival, Golden Shower Tree Festival, Kaohsiung Youth Design Festival, Native Mango Season

Daily Consumption

Mother's Day (restaurants, skincare products, SPA, accommodations, massage equipment, etc.), Golden Melody Awards

Important Dates

6/1 Sun

International Children's Day, World Milk Day

6/3 Tue

World Bicycle Day

Encourage using bicycles as an eco-friendly mode of transport.

6/5 Thu

World Environment Day

6/5 Thu

  Grain in Ear

Suitable for sowing awned crops (rice, wheat, etc.), marking a busy farming season.

6/8 Sun

World Oceans Day

6/14 Sat

Kiss Day

Girls dream of being June brides. Early summer in June is romantic! For lovers, June 14 is a significant day to express love openly with a 'Kiss.'

6/14 Sat

World Blood Donor Day

Thank voluntary blood donors and promote the importance of safe blood.

6/15 Sun

World Elder Abuse Awareness Day

Raise awareness of elder abuse and promote protective measures for the elderly.

6/16 Mon

World Sea Turtle Day

6/17 Tue

World Day to Combat Desertification and Drought

6/18 Wed

International Picnic Day

Encourage outdoor picnics to enjoy food and nature.

6/20 Fri

World Refugee Day

6/21 Sat

  Summer Solstice

The longest daylight of the year, with continuously rising temperatures.

6/21 Sat

International Yoga Day

Promote the physical and mental health benefits of yoga.

6/23 Mon

International Olympic Day

6/23 Mon

International Widows' Day

Focus on the rights and living conditions of widows.

6/26 Thu

International Day Against Drug Abuse and Illicit Trafficking, World Charter Day

6/29 Sun

World Pop Music Day

This day celebrates global pop music, where people enjoy and share pop music works.

6/29 Sun

International Day of the Tropics

6/30 Mon

World Youth Festival

Thinking Directions and Key Topics

Summer, graduation, June bride, childlike fun, home, reunion, public welfare, care

Horoscope Topics

Gemini 5/21-6/21

Cancer 6/22-7/22

Festival Topics

Dragon Boat Festival

Solar Terms

6/5

Grain in Ear

Suitable for planting awned crops like rice.

6/21

Summer Solstice

The longest day, with hot temperatures.

National Holidays and Long Weekends

5/30-6/1

Dragon Boat Festival (3 days)

Important Exams

6/22

TOEIC English Test

Taiwan Food and Tourism

Dragon Boat Festival rice dumplings, dragon boat racing, cold noodles, salads, Dadaocheng Xia-Hai City God Festival, Taitung Hot Air Balloon Carnival, East Coast Whale Watching, Xiuguluan River Rafting, Triathlon, Hydrangea Festival, Lotus Season, Lotus Flower Season, Mango Season

Daily Consumption

Sunscreen, whitening, cooling products, graduation season job hunting (suits, outfits, makeup, briefcases), summer clothes, summer makeup

Important Dates

7/1 Tue

International Architecture Day

7/4 Fri

Independence Day (U.S. National Day)

7/5 Sat

International Cooperative Day

The first Saturday of July. Aims to promote the development of cooperatives and the spirit of international cooperation.

7/6 Sun

International Kissing Day

This day is about celebrating kissing, emphasizing expressing love and care through kisses.

7/6 Sun

  Minor Heat

Minor Heat is an important solar term in the Chinese lunar calendar, marking the change of seasons.

7/11 Fri

World Population Day

Focuses on global population issues and promotes sustainable development.

7/14 Mon

Silver Day

July 14 is the passionate "Silver Day"! Couples exchange silver gifts and ornaments. It is also a day to introduce your partner to family or respected elders. According to Korean customs, elders cover all expenses on this day!

7/15 Tue

World Youth Skills Day

Raises awareness about youth skills training and development.

7/18 Fri

Nelson Mandela International Day

Commemorates Mandela’s contributions and advocates for peace and freedom.

7/22 Tue

  Major Heat

Major Heat is an important solar term in the Chinese lunar calendar, marking the change of seasons.

7/24 Thu

International Cold Joke Day

On this day, people around the world share and exchange their favorite cold jokes. This holiday dates back to the early 20th century when people began creating and sharing cold jokes to add fun to daily life.

7/26 Sat

Esperanto Day

7/28 Mon

World Hepatitis Day

7/30 Wed

African Women’s Day

7/30 Wed

International Friendship Day

7/30 Wed

World Day Against Trafficking in Persons

Raises awareness of human trafficking issues and promotes global actions to combat trafficking.

Thinking Directions and Key Topics

Hot weather, summer vacation, traveling abroad, holidays, vacations, part-time jobs

Horoscope Topics

Cancer 6/22-7/22

Leo 7/23-8/22

Festival Topics

Summer vacation

Solar Terms

7/6

Minor Heat

The weather starts to get hot but not extreme yet.

7/22

Major Heat

The hottest period of the year.

Important Exams

7/11-7/12

Advanced Subjects Test

7/13-7/15

Civil Service Junior Examination

Taiwan Food and Tourism

Yilan International Children's Folklore & Folkgame Festival, Gongliao Ho-Hai-Yan Rock Festival, Baihe Lotus Festival, Indigenous Harvest Festival

Daily Consumption

Golden Melody Awards, beer, ice products, beverages, swimsuits, bikinis, Taipei Film Festival, anime expo, typhoon disaster prevention and waterproofing, parent-child summer camps, summer activities

Important Dates

8/6 Wed

International Film Festival

8/7 Thu

  Beginning of Autumn

The start of autumn, with gradually cooling temperatures.

8/8 Fri

International Cat Day

Cat lovers celebrate and pay special attention to their beloved cats on this day.

8/8 Fri

  Father’s Day

8/9 Sat

International Day of the World’s Indigenous Peoples

Focuses on the rights and cultural protection of indigenous peoples.

8/12 Tue

International Youth Day

8/13 Wed

International Left-Handers Day

8/14 Thu

Green Day

Summer sunshine and passionate beaches spark love! Can’t stand the heat? Couples can enjoy a refreshing forest trip to fully embrace the beauty of nature’s green world.

8/16 Sat

International Homeless Animals Day

The third Saturday of August. Initiated by the International Society for Animal Rights (ISAR) in 1992 to raise awareness about stray animals, promote pet adoption, and improve animal welfare. Events worldwide encourage public concern for stray animals and support rescue actions and adoption programs.

8/19 Tue

World Humanitarian Day

Commemorates those who sacrificed their lives in humanitarian work.

8/23 Sat

Ghost Gate Opens

Lunar July 1st.

8/23 Sat

  Limit of Heat

Limit of Heat is an important solar term in the Chinese lunar calendar, marking the change of seasons.

8/29 Fri

Qixi Valentine's Day

Lunar July 7th.

Thinking Directions and Key Topics

Hot weather, Father's Day, fatherly love, couples, Ghost Month, summer vacation

Horoscope Topics

Leo 7/23-8/22

Virgo 8/23-9/22

Festival Topics

Chinese Valentine's Day (Qixi Festival), Father's Day, Ghost Festival

Solar Terms

8/7

Beginning of Autumn

Autumn begins, but residual heat remains.

8/23

End of Heat

Heat gradually dissipates, mornings and evenings are cool.

Important Exams

8/3

Elementary School Academic Ability Test

Taiwan Food and Tourism

Dadaocheng Fireworks Festival, various Zhongyuan Festival events (Keelung, Hengchun, pole-climbing competition), Sanyi Woodcarving Festival, Xinpu Hakka Yimin Festival, Dongshi Fisherman's Wharf summer events, Puli Water Bamboo Shoot Festival, Madou Pomelo Season, Qishan Banana Culture Festival, Golden Needle Flower Season

Daily Consumption

Father's Day (restaurants, watches, razors, massage equipment, health supplements), Chinese Valentine's Day (Qixi Festival), Ghost Festival topics, back-to-school preparation

Important Dates

9/1 Mon

Taiwan Journalists Day

9/3 Wed

Armed Forces Day

9/5 Fri

International Day of Charity

9/6 Sat

Zhongyuan Festival / Ullambana Festival

Lunar July 15th.

9/7 Sun

  White Dew

Large temperature differences between day and night, with morning dew appearing.

9/8 Mon

International Literacy Day

9/8 Mon

International Journalists Day

9/11 Thu

9/11 Memorial Day (USA)

9/13 Sat

Programmers' Day

9/14 Sun

Music Day & Photo Day

The early autumn maple leaves are turning red, subtly revealing my love for you! On 9/14, you can introduce your crush to friends and colleagues. This day is often celebrated with large social events, giving singles a chance to meet someone special.

9/15 Mon

International Day of Democracy

Promote democratic values and safeguard human rights and freedoms.

9/16 Tue

International Day for the Preservation of the Ozone Layer

9/19 Fri

International Talk Like a Pirate Day

Encourage everyone to speak in a pirate accent and dress up as pirates for a day of fun.

9/21 Sun

921 Earthquake Memorial Day & International Day of Peace

9/21 Sun

World Cleanup Day

9/21 Sun

World Alzheimer’s Day

Raise awareness about Alzheimer’s disease and support patients and their families.

9/21 Sun

Ghost Gate Closes

Lunar July 29th or 30th.

9/22 Mon

  Autumn Equinox

Day and night are equal in length, with cool weather, and crops enter the harvest season.

9/23 Tue

International Day of Sign Languages

Promote global respect and inclusion for sign language culture and protect the rights of the deaf.

9/27 Sat

World Tourism Day

9/28 Sun

International Day of the Deaf Fourth Sunday of September

9/28 Sun

  Teachers’ Day (Confucius’ Birthday)

9/28 Sun

World Heart Day

Last Sunday of September

9/28 Sun

World Maritime Day

Last Sunday of September

Thinking Directions and Key Topics

Back to school, gratitude to teachers, environmental protection, harvest, family affection, education, autumn new arrivals, first graders, souvenirs, reunion, home

Horoscope Topics

Virgo 8/23-9/22

Libra 9/23-10/23

Festival Topics

Teacher's Day, Mid-Autumn Festival

Solar Terms

9/7

White Dew

Temperatures drop, with morning dew.

9/22

Autumn Equinox

Day and night are equal, and the weather is cool.

Important Exams

9/15

Senior Civil Service Examination

9/14

J.TEST Practical Japanese Test

Taiwan Food and Tourism

Mid-Autumn BBQ, mooncakes, autumn crabs, souvenir gifts, Confucius Memorial Ceremony, Sun Moon Lake Swimming Carnival, Shimen International Kite Festival, Silvergrass Season, Guantian Water Caltrop Festival, Bird-watching Season

Daily Consumption

Teacher's Day, Mid-Autumn Festival, autumn outfit matching, anti-aging skincare products

Important Dates

10/1 Wed

International Music Day, International Coffee Day, International Day of Older Persons

10/3 Fri

World Smile Day

First Friday of October

10/4 Sat

World Animal Day

10/5 Sun

World Teachers' Day

10/6 Mon

World Habitat Day

First Monday of October. Also known as World Habitat Day.

10/6 Mon

  Mid-Autumn Festival

Lunar August 15th. Celebrated with family reunions, mooncakes, moon gazing, and lantern displays.

10/8 Wed

  Cold Dew

Colder than White Dew, with increased dew formation.

10/9 Thu

World Post Day Universal Postal Union Day

10/10 Fri

World Mental Health Day

Raise awareness about mental health.

10/10 Fri

National Day

10/10 Fri

World Porridge Day

A celebration of the traditional Scottish dish "porridge".

10/11 Sat

International Day of the Girl, Taiwan Girl’s Day, International Day of the Girl Child

10/13 Mon

International Day for Disaster Risk Reduction

Raise awareness about disaster risks.

10/13 Mon

World Health Day

10/14 Tue

Wine Day

Enjoy fine wine with your loved one.

10/14 Tue

World Standards Day

10/15 Wed

International Day of Rural Women

Focus on the rights of rural women.

10/15 Wed

International White Cane Day

10/15 Wed

Global Handwashing Day

Promote good hygiene habits.

10/16 Thu

World Food Day

Focus on global food security.

10/17 Fri

International Day for the Eradication of Poverty

10/20 Mon

World Statistics Day

10/22 Wed

World Traditional Medicine Day

10/23 Thu

  Frost Descent

Temperatures drop sharply, frost appears at night, signaling deep autumn.

10/24 Fri

United Nations Day, World Development Information Day

10/25 Sat

Taiwan Retrocession Day

10/29 Wed

Double Ninth Festival

Lunar September 9th. A day for mountain climbing, appreciating chrysanthemums, and honoring the elderly.

10/31 Fri

Halloween

10/31 Fri

World Thrift Day

10/31 Fri

World Cities Day

Thinking Directions and Key Topics

Autumn, national flag, patriotism, winter new arrivals, respect for the elderly, travel, going home, Halloween

Horoscope Topics

Libra 9/23-10/23

Scorpio 10/24-11/22

Festival Topics

National Day, Double Ninth Festival, Halloween

Solar Terms

10/8

Cold Dew

Temperatures drop further, and dew increases.

10/23

Frost Descent

The weather turns cold, with possible frost.

National Holidays and Long Weekends

10/4-10/6

Mid-Autumn Festival (3 days)

10/10-10/12

Double Tenth National Day (3 days)

Taiwan Food and Tourism

Northern Hot Spring Season, Taichung Jazz Festival, Zuoying Wannian Festival, Qiaotou Flower Sea, Daxi Top Festival, Guandu Bird-watching Season, Yingge Ceramics Carnival, Hsinchu Drum Art Festival, Xinpu Persimmon Season, Sun Moon Lake Fireworks Festival, Huwei International Puppet Festival, Kunshen Wang Peace Salt Festival, Nantou Tea Expo, Xishi Arts Festival, Black-faced Spoonbill Bird-watching Season

Daily Consumption

National Day, Taichung Jazz Festival, autumn makeup, department store anniversary pre-sale, IT Month, Halloween costumes

Important Dates

11/7 Fri

  Beginning of Winter

The start of winter, when all things are stored, and the weather turns cold.

11/9 Sun

Fire Safety Awareness Day

Enhance fire safety awareness and prevent fire accidents.

11/10 Mon

World Youth Day

11/11 Tue

  Singles' Day / Double 11 Shopping Festival

11/12 Wed

Doctors' Day

This day commemorates Dr. Sun Yat-sen, who was also a physician. Taiwan's Doctors' Day was established to appreciate doctors for their contributions to public health and medical care and to elevate their social status. During this period, relevant events are usually held to honor the hard work and dedication of doctors.

11/12 Wed

Cocktail Day

A day to celebrate cocktail culture, with many bars and restaurants offering special cocktails.

11/12 Wed

Father of the Nation’s Birthday

11/13 Thu

World Kindness Day

Promote acts of kindness and spread positive energy.

11/14 Fri

Orange Day & Movie Day

In a dimly lit cinema, watching romantic leads fall in love on screen, couples hold hands and feel their love deepen! On this day, couples might watch two movies back-to-back, starting with an exciting action film to relieve stress, followed by a heartwarming romance to share tears.

11/14 Fri

World Diabetes Day

11/16 Sun

International Day for Tolerance

Promote understanding and respect for different cultures and beliefs.

11/17 Mon

International Students' Day / World Students' Day

11/20 Thu

World Children's Day

Promote the protection and development of children's rights.

11/21 Fri

World Television Day

11/21 Fri

World Hello Day

11/22 Sat

  Minor Snow

Minor Snow is an important solar term in the Chinese lunar calendar, marking the change of seasons.

11/27 Thu

  Thanksgiving Day

The fourth Thursday of November. Thanksgiving is a holiday for family reunions and traditional feasts (such as roast turkey and pumpkin pie) and is the day before Black Friday shopping season.

11/28 Fri

  Black Friday

Black Friday is the first Friday after Thanksgiving in the U.S., marking the start of the Christmas shopping season. Retailers offer massive discounts and promotions to attract consumers. With the rise of e-commerce, Black Friday deals are now also available online.

Thinking Directions and Key Topics

Winter, shopping, shopping frenzy, broke, Taobao, promotions, shopping spree, gratitude

Horoscope Topics

Scorpio 10/24-11/22

Sagittarius 11/23-12/21

Festival Topics

Double 11 Shopping Festival, Thanksgiving

Solar Terms

11/7

Beginning of Winter

Winter arrives, and the climate turns cold.

11/22

Minor Snow

Snow begins to fall, but not much.

Important Exams

11/5-11/6

Teacher Qualification Exam

Taiwan Food and Tourism

Hot pot cuisine, Wanhua Qing Shan King Festival, Caoling Historic Trail Silvergrass Season, Taroko Gorge Marathon, Coffee Festival (Gukeng, Dongshan), Tongluo Chrysanthemum Festival, sweet persimmons, maple viewing, Changhua Water Running Festival, Nanzhuang Ai-Ling Festival, Xinshe Flower Sea, Central and Southern Hot Spring Season (Guanziling), Beimen Black-bellied Tern Season, Gangshan Basket Festival, Lamb Cuisine Festival, Meinong White Jade Radish Season, Taitung Swordfish Festival, Danei Toushe Pingpu Night Festival, East Rift Valley Flower Sea

Daily Consumption

Thanksgiving sales, Golden Horse Awards, Golden Horse Film Festival, Golden Indie Music Awards, Taipei International Travel Fair, heating appliances, Christmas makeup, Christmas lighting events, moisturizing products, dehumidifiers, dryers, Double 11 discount season

Important Dates

11/7 Fri

  Beginning of Winter

Raise awareness about AIDS and eliminate discrimination.

11/9 Sun

Fire Safety Awareness Day

11/10 Mon

World Youth Day

Raise awareness of the rights of disabled individuals and promote an inclusive society.

11/11 Tue

  Singles' Day / Double 11 Shopping Festival

Appreciate the efforts of volunteers and encourage more people to join volunteer services.

11/12 Wed

Doctors' Day

11/12 Wed

Cocktail Day

The first Sunday of December. Established by UNICEF in 1991, it encourages media worldwide to produce and broadcast programs for children, allowing them to participate in media production and raising awareness of children's rights.

11/12 Wed

Father of the Nation’s Birthday

Major Snow is an important solar term in the Chinese lunar calendar, marking the change of seasons.

11/13 Thu

World Kindness Day

A fun day where people pretend to be from the past or future and interact as time travelers.

11/14 Fri

Orange Day & Movie Day

11/14 Fri

World Diabetes Day

11/16 Sun

International Day for Tolerance

11/17 Mon

International Students' Day / World Students' Day

The world may not be perfect, but a warm hug from you makes it a little better! Couples can declare their love publicly and hug as long as they want, making the cold winter feel extra warm.

11/20 Thu

World Children's Day

11/21 Fri

World Television Day

Focus on the rights and contributions of migrants and promote social inclusion.

11/21 Fri

World Hello Day

11/22 Sat

  Minor Snow

The shortest day and the longest night of the year.

11/27 Thu

  Thanksgiving Day

11/28 Fri

  Black Friday

Thinking Directions and Key Topics

Winter, cold, shopping, New Year's Eve, shopping spree, Christmas, annual summary, next year's plans, caring for disabled people, remembrance

Horoscope Topics

Sagittarius 11/23-12/21

Capricorn 12/22-1/19

Festival Topics

Double 12 Shopping Festival, Winter Solstice, Christmas, New Year's Day, year-end party

Solar Terms

12/6

Major Snow

Snow increases, and the weather becomes severely cold.

12/21

Winter Solstice

The shortest day and the longest night.

Important Exams

12/7

General English Proficiency Test (GEPT)

Taiwan Food and Tourism

Hot spring bathing, Fenchihu Firefly Viewing in Chiayi, bald cypress viewing, Christmas and New Year dining and activities, mullet season, orange season, strawberry season, year-end banquet dining kicking off early

Daily Consumption

New Year's Eve, Taipei 101 fireworks, Christmasland, Taipei Auto Show, Taipei International Travel Fair, sale information